We all have our favourite jewellery pieces that, when worn, elicit compliments time and time again. Rings, bracelets and pendants that grant us superhero-like confidence are amongst the prized possessions of any woman with attitude’s arsenal.
Jewellery brand Sanda Design, rather cleverly knows this, and has crafted a series of elegant collections that perfectly encapsulates the iconic woman with attitude. Whether it is who you are or who you want to be, once you wear a Sanda Design piece you exude elegance and confidence effortlessly.
The Woman behind Sanda Design
Architect Sanda Strugar from Budva decided to take her design prowess in a different direction, exploring another facet of her creativity. Drawing upon her design knowledge and influences from the world around her, she began crafting unique pieces of jewellery leading to the creation of her brand, Sanda Design.
Sanda Design’s collections are created for women with attitude, but what it is that makes the woman behind the brand confident?
Sanda’s confidence stems from her strong design skills, in-depth knowledge and ability to carry out her work to a high standard. Receiving feedback from both clients and colleagues serves as an additional boost of confidence for Sanda, confirming that she has achieved something special through her jewellery creations.
The satisfaction gained from witnessing her customers wearing her jewellery is a significant source of motivation and inspires her to believe in her own talents.
Sanda sees a strong connection between confidence and self-belief, adopting a positive attitude to her own professional development.
A confident woman is not without both flaws and virtues, and she believes the key is to accept yourself, learn and grow.
The creative influences
Talent is one thing, but channelling inspiration effectively to create something beautiful is another. Fortunately, Sanda has both the skill and inspiration to craft unique pieces of jewellery.
So, what inspires Sanda to create? The environment around her is a great source of inspiration for her work. From the colours, textures and forms present in the natural world to art, culture and everyday life, it’s the simple harmony of these things that can influence a new piece.
Sanda also looks at the history of jewellery and how accessories are used in cultures all over the world. Open in her approach to design, Sanda absorbs different styles and techniques, interpreting them in her own distinctive way.
What is a woman with attitude?
Let’s get this clear, a woman with attitude should evoke positive connotations of the word “attitude”, a positive mindset, assertive and not aggressive. So, if Sanda designs for women with attitude, which qualities does she envision her customer to have?
Sanda holds the belief that a woman with attitude should exude confidence with a side order of self-awareness. Adding to the mix, a woman with attitude knows who she is, what she wants and equally important, what she doesn’t want.
Bravery and the courage to stand up for her beliefs is also a key ingredient. Her authenticity and honesty is also what makes a woman with attitude a taste-maker not a trend follower. Soft as well as strong, this woman inspires and supports others, respecting her own power and the strengths of those around her. This is how Sanda envisages her female clientele.
In terms of style, a woman with attitude adopts a unique style and aesthetic. She dresses according to her own personal taste, not blindly adopting trends, but expressing her individuality through the way she wears her clothes and accessories.
This personalised elegance and love for attention to detail is what attracts women with attitude to Sanda’s jewellery designs.
The influential women who wear Sanda Design
The women who wear Sanda’s designs are a constant source of inspiration to Sanda as a craftsperson and designer. When a client wears a piece of jewellery with pride and confidence, there is no better compliment to the designer. Sanda imagines designing pieces that bring joy to her customers. This is what inspires and motivates her to craft beautiful pieces and forge connections with her clients.
Taking her collections to the global stage, like many other designers, Sanda looks to well-known personalities to wear and endorse her pieces with pride.
For any brand, celebrity endorsement can offer a significant boost to visibility, transporting a local business owner onto the world stage. With world famous model Alessandra Ambrosio championing Sanda Designs this only further solidifies the high quality and unique style of Sanda’s creations.
Whether shimmering on the wrist of a catwalk model or complementing the perfect lunch date outfit, every wearer of a Sanda Design piece is an influential woman. All Sanda’s customers are equally cherished and celebrated, contributing in their own way to the story of the brand.
How should jewellery make women feel?
Beyond the aesthetic appeal, the right jewellery has the power to stir up feelings of joy, confidence, and even nostalgia, serving as mementos of meaningful moments in a woman’s life.
Jewellery should make women feel not only beautiful but also connected to themselves and the world around them.
Sanda Design’s jewellery collections aim to do just that, with each piece going far deeper than simply surface-level, shimmering beauty. The symbolism behind the jewellery is what the customer connects with, choosing a design that has a hidden meaning, personal to them. Whether that be strength, courage or love, every piece should have a story attached to it.
With their bespoke offerings, the customer is encouraged to get involved in the design process, picking out the gems that attract them the most. Again, playing on the idea of connection between the jewellery and its owner.
With every gemstone holding unique energies capable of infusing positivity into the wearer’s life, choosing the perfect stone is an important decision.
Sanda hopes that her clients feel confident, empowered, beautiful and special when they wear a Sanda Design piece. She wants each piece to elevate the customer’s own unique style and enhance their appearance without being overpowering.
A woman with attitude chooses precious pieces that perfectly complement her style and sets her apart as someone special.
From their first Sanda Design purchase, the hope is that the customer will bond with the brand and wear their jewellery with pride and a sense of empowerment.
Just like the women Sanda’s jewellery is crafted for, these pieces aren’t designed to blend in, they’re created to stand out, to provoke admiration, and to inspire confidence.
They’re not just shiny baubles; each Sanda Design piece is symbolic of strength, courage, and unapologetic authenticity.
Visit Sanda Design website to discover more: www.sandastrugar.com