In the ever-evolving landscape of contemporary fashion, MIDJU emerges as a beacon of innovation and elegance, heralding a new era of design excellence. Founded by the visionary Milena Djukanovic, MIDJU embodies a harmonious fusion of artistry, technology, and sustainability, transcending the confines of traditional fashion norms to deliver a repertoire of unparalleled creations.
The genesis of MIDJU traces back to Milena’s profound immersion in national and international projects, where her astute integration of additive manufacturing, notably 3D printing, with the realm of fashion design sparked the inception of a groundbreaking brand.
This seamless amalgamation of craftsmanship and technological prowess birthed MIDJU, a name synonymous with impeccable precision, unparalleled creativity, and sustainable innovation.
Interplay of technology, science and fashion
The essence of Midju lies in the inseparable connection between technology, science, and fashion. Leveraging cutting-edge technologies like software-based 3D modeling, filament experimentation, and adeptness in 3D printing techniques, Djukanovic and her team foster a realm of boundless creativity in fashion, revolutionizing it in a sustainable manner.
Milena’s indomitable spirit as the driving force behind MIDJU reflects her multifaceted persona—a true embodiment of grace, creativity, and resilience. Beyond her role as a designer, Milena epitomizes the essence of innovation, continuously pushing the boundaries of creativity and sustainability within the fashion industry.
The scope of 3D printing extends far beyond its conventional boundaries, especially highlighted during the Covid-19 pandemic. From innovative medical solutions like visors and color-changing bracelets to pioneering projects such as the introduction of the first 3D food printer in Montenegro, Djukanovic’s leadership in this domain has been pivotal.
Exploring MIDJU's design avenues
Step into the enchanting world of MIDJU, where every creation tells a story of innovation and elegance. Nestled within select boutiques and concept stores like Design & Lifestyle Concept by SUHIH DESIGN and Effeti Concept Store, MIDJU’s designs beckon discerning patrons with their timeless allure. As you peruse through the curated collections, each piece whispers tales of craftsmanship and creativity, inviting you to embark on a journey of sartorial discovery.
Moreover, MIDJU extends its reach beyond brick-and-mortar establishments, offering a seamless online shopping experience through their Instagram profile. Here, amidst the digital realm, clients can explore MIDJU’s creations at their leisure, indulging in personalized options tailored to their unique tastes. Whether in-store or online, MIDJU’s commitment to unparalleled quality and individualized service ensures that every encounter is a celebration of refined elegance and artistic expression.
Each collection, whether inspired by Chinese culture, collaborations with artists, or themed around destinations like Montenegro and Paris, bears Djukanovic’s hallmark attention to detail and luxurious packaging, reflecting her unwavering pride in her creations.
Award-winning accolades
MIDJU stands adorned with numerous accolades, a testament to its commitment to excellence. The esteemed BIG SEE Product Awards, conferred by the Slovenian association Zavod Big – Center for Creative Economy in Southeast Europe, celebrate MIDJU’s distinction in wearable art and product design. This recognition underscores the brand’s unwavering dedication to craftsmanship and innovation.
Moreover, Djukanovic’s collaborative efforts with educational institutions have led to commendations like the Ro Plastic Prize nomination, further highlighting MIDJU’s commitment to pioneering initiatives and innovative learning projects. These achievements have propelled MIDJU onto the international stage, with notable presentations at prestigious platforms such as the United Nations Headquarters in Vienna and the Dubai EXPO 2020, solidifying its reputation as a trailblazer in the realm of art and technology.
Two exquisitely crafted 3D printed vases from MIDJU have earned a prestigious placement in the catalog for the renowned @1000vases and @padesignart event, Paris2024. Meticulously designed to captivate the senses, these bespoke creations were showcased during the grand opening at Galerie Joseph on April the 4th in Paris. It was a moment of immense pride for MIDJU as their creations took center stage among the most discerning art enthusiasts and connoisseurs of exquisite craftsmanship.
The genesis of MIDJU
MIDJU’s inception stemmed from Milena’s profound involvement in national and international projects, where she seamlessly integrated additive manufacturing, particularly 3D printing, with fashion design. This convergence birthed MIDJU, a brand that transcends conventional fashion paradigms, offering exquisite pieces crafted with precision and creativity.
Milena Djukanovic finds inspiration in diverse sources, from art and literature to everyday moments spent with loved ones. The unwavering support of her family, coupled with invaluable advice from discerning friends and institutional backing, fuels her creative journey.
The vision for Midju transcends its current achievements. Djukanovic envisions a “rebranding” phase, marked by the introduction of 3D printed clothing. She is fervently preparing for the unveiling of her second clothing collection, “Tomorrow is Now/Alice in Wonderland,” scheduled for the Montenegro Fashion Week in October.
As MIDJU celebrates its fifth anniversary, Milena envisions a transformative path ahead, characterized by a harmonious blend of tradition and innovation. With each collection, MIDJU continues to captivate fashion enthusiasts worldwide, offering a glimpse into a world where artistry and technology converge seamlessly.
Discovering Milena Djukanovic
Milena Djukanovic, a multifaceted individual, describes herself as a mother, friend, science enthusiast, art lover, creative mind, cosmopolitan, and traveler. Her journey into the realm of creativity and innovation led her to establish Midju, a brand that seamlessly merges additive manufacturing, particularly 3D printing, with various fields, predominantly fashion design. Embracing a supportive network of family, friends, and collaborators, Milena navigates the complexities of the fashion industry with grace and determination. Her unwavering dedication to craftsmanship and sustainability underscores every facet of MIDJU’s ethos, shaping its identity as a trailblazer in contemporary fashion.
As Djukanovic eagerly anticipates the adventures that lie ahead for herself and her brand, she envisions a narrative akin to Alice’s adventures in Wonderland—a journey filled with wonder, exploration, and boundless possibilities.
In a world where fashion is often synonymous with fast-paced trends, MIDJU stands as a testament to timeless elegance and innovation. Through Milena’s vision and creativity, MIDJU continues to redefine the narrative of modern luxury, inspiring individuals to embrace individuality and creativity in their sartorial choices.
