Imagine indulging in pistachio croissants without waking up in Italy. Baguette crunches in your mouth, without setting foot in Paris. On your tongue you can feel the velvety smoothness melt of Belgian chocolate, all without leaving Montenegro. How?
In recent years, Montenegro has witnessed a culinary revolution with Panvel as an important role in the foodservice industry.
With over 1300 products sourced from renowned partners across Europe, Panvel has redefined gastronomic standards, offering a diverse array of ingredients crucial for bakeries, confectioneries, and hospitality establishments.
This exceptional access to high-quality ingredients not only elevates the dining experience but also fosters culinary innovation across the country.
With a thoughtful selection of products and a dedication to customer satisfaction, Pavel brings you the flavours of Italy, Germany, Belgium, Austria… All while you still enjoy the coziness of home and Montenegro’s breathtaking beauty.
Let’s discover how Panvel turns ordinary meals into exceptional gastro adventures.
MAG. by Lifestyle: Could you tell us a bit about your company?
Panvel Team: Panvel was founded in 2015 as a Bakery Center with the aim of importing and distributing raw materials for the bakery industry as its primary focus. Our expansion led us to include ingredients for confectionery and HoReCa (Hotels, Restaurants, and Cafes) sectors.
Over the past few years, Panvel has grown into a prominent FoodService provider in Montenegro, excelling in logistics and commercial aspects, with a portfolio expanding to over 1300 active products in collaboration with approximately 40 renowned partners predominantly from Italy, Belgium, Austria, Germany etc.
MAG. by Lifestyle: How did you recognize the need for the quality HoReCa ingredients in our market?
Panvel Team: Nowadays tourism and hospitality are the main economic industries in Montenegro. Through communication with our clients in the hospitality, hotel and bakery sectors, as well as other F&B service providers, we noticed their constant efforts to increase their offerings.
By carefully selecting our assortment of products and considering all aspects of logistics and economics, our goal is to simplify the procurement process for managers, chefs, owners, pastry chefs, and bakers. This enables them to focus on creating additional value through their offerings, helps them to stand out in the market and achieve higher profits.
MAG. by Lifestyle: What does your range of products include? Who are your primary clients?
Panvel Team: Panvel consists of three departments. Panvel HoReCa offers a comprehensive range of kitchenware for various establishments including pizzerias, cafeterias, hotels, restaurants, both premium and fast-food restaurants. Our bakery department provides all basic raw materials and semi-finished products for professional, modern or traditional bakeries. In addition to the sale of products, we also offer technological support for all types of pastry shops, workshops or gelaterias, managed by our pastry chefs, pizza masters and technologists, who help in choosing the right ingredients for HoReCa facilities.
For smaller companies or individual workshops and hobbyists, part of our assortiment is available in our Panvel store.
Products are carefully chosen to include everything you need in one place.
MAG. by Lifestyle: Could you single out some brands and explain why they stand out?
Panvel Team: We view all the brands represented by Panvel as partners, so we can’t favor one over the other. However, it’s worth noting that our partners include some of the most eminent global manufacturers of food ingredients, often the preferred choice of recognized Master Chefs worldwide.
MAG. by Lifestyle: What is the difference between pizza made with the flour of the brand Panvel offers and pizza made with regular flour?
Panvel Team: In the category of flour, we can’t help but mention the most recognized global brand of pizza flour, Mulino Caputo from Naples, the birthplace of pizza. It has been the choice of the most successful pizzerias worldwide for decades.
Pizzas made from this flour stand out with excellent taste, volume, aroma, and consistency, especially notable for their high digestibility and the absence of bloating or heaviness after consumption, commonly associated with pizzas made from standard flour.
Although Caputo flour is the most expensive per kilogram on the market, it has proven to be the most cost-effective for pizzeria and restaurant owners. Those who use Caputo are widely recognized for their quality, experiencing the highest increase in turnover and profitability, which is particularly gratifying for us.
MAG. by Lifestyle: You organize various fairs and showcase events. What is their purpose and how effective are they in connecting with your clients and showcasing what can be made from your products?s
Panvel Team: Fairs and showcase events are the most demanding yet beautiful projects of our Inova Academy! They creatively showcase the combination of our product range and the final product (cake, pizza, pasta, salad, spread, etc.).
The goal of the fair and showcase event is to inspire and educate our clients through personal experience, enabling them to choose the best option for their establishment with the support of our team.
Our commercial team, including sales agents, supervisors, procurement department, chefs, technologists, division directors, and even the CEO are all available to provide assistance during the fairs or showcase events.
MAG. by Lifestyle: What is the Inova Academy, and who is it designed for?
Panvel Team: The Inova Gastro Academy is a hub for combining the expertise of our colleagues, the range of products we offer and the need for personal development among our clients. It serves as a top-tier knowledge laboratory, where we equip participants with skills for working with specific ingredients, help them stay competitive in the industry and achieve new skills.
It’s intended for everyone. For professionals we offer interactive Masterclasses and for hobbyists shorter forms/workshops, so everyone can explore the little secrets of these crafts.
MAG. by Lifestyle: Strong team is essential for the success and prosperity of a company. Who makes up your team, and what roles do they play in your business?
Panvel Team: The greatest value of our company is in its people!
By supporting each of our employees through various spheres of personal development, we strive to improve the functioning of all sectors to provide genuine support to our current and future partners. In this way, we work towards our common goal: to increase the business of our partners and thereby benefit both Panvel as a company and all its employees.
MAG. by Lifestyle: What is your vision for the future?
Panvel Team: Our company’s vision is to put Montenegro on the world map as a gastronomic destination, not only through our product offerings but also through comprehensive support for developing future Master Chefs and skills that enable anyone to create true hedonistic pleasure at home.
MAG. by Lifestyle: If you were to choose four favorites among your products, what would they be?
Panvel Team: Some may prefer excellent cheese, others excellent oil, while some might favor quality chicken or sauces. For others, it could be ice cream mixes, creams, biscuits, or pastes that determine the taste.
We leave it to our customers to draw their own conclusions, which they can do at the Panvel Shop.
Our address is 4. Jul, Podgorica, and we are open every day except Sundays from 9-21h.
